Brandmap: Macdonalds

Schulich Business School BrandMap Assignment degenerate food for thought patience: McDonalds Jie Zhao Instructor: David Rice project of Submission: 2011/10/27 1. basic Information2 2.Exploratory research of the connect selection2 3. consume Design3 3.1 intention Population3 3.2 taste Frame3 3.3 Sampling Technique4 3.4 Sample Size5 4. BrandMap6 4.1 BrandMap info6 4.2 BrandMap6 5. selling price reduction7 5.1 Marketing Strategy Review7 5.2 BrandMap Attributes Implication8 5.2.1 Price (Expensive) :8 5.2.2 Various Menu9 5.2.3 High armed service rush along9 5.2.4 High Calorie Content10 5.2.5 Nutritional10 5.2.6 Convenient10 5.2.7 Novelties for pip-squeak11 References12 Appendix13 The Fast Food eating house Survey14 1. Basic Information McDonalds Corporation (McDonalds or the familiarity) is one of the worlds largest regimen advantage retailing chain. The company is primarily known for its burgers and hot up which it sells through more than 32,737 restaurants in 117 countries. This field of study is analyzing the market placeing importation of McDonalds by utilise BrandMap Software. 2.

Exploratory research of the attribute selection The company view information was searched from DATAMONITOR 360 website and yearbook report of McDonalds 2010. And a brief abstract roughly market strategies for fast food restaurant was also for the role of attributes selection. With the attributes from some(prenominal) market strategies reports in McDonalds as soundly as Fast Food Restaurant Industry and the jampack analysis from the DATAMONITOR, event u totallyy 7 attributes were selected, namel! y, expensive, various menu, high up service speed, high calorie content, nutritional, convenient, and novelties for children. As the top competitors in Fast Food Restaurant industry, Burger King, Pizza Hut, Wendys and KFC were also selected into the BrandMap for combative analysis. 3. Sampling Design 3.1 Target Population Males or Females meeting qualifications: all age...If you pauperism to get a full essay, order it on our website: BestEssayCheap.com

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