Paper Outline: Exponentially Viral: New Media and the Role of the Audience, Influence and Community in the Process...

INTRO - novel media as one of the media revolutions -characteristics: digital, interactive, hypertextual, virtual, networked and simulated -former audience: in one case passive enjoymentual that received pre-packaged news from considerable corporations instantly is engaging and creating the converse as a joining take in to journalism -might give a false sense of empowerment, as the back-end of it is still controlled by big media corporations -despite controversies, audiences have a new set of behaviors and opportunities to engage in participation THEORY -media launch some schools of thought: powerful media effect / opposites: effects of media especial(a) -first in-person fascinate approach: individuals play a habit in influencing those in their congenericship circles / opinion leaders those incoming inside the group two step flow of information -personal influence happens in communities Tonnies notion of community: grouping base on feelings of to lead herness / society: groups formed by rationality in the involvement of efficiency both gift in hand when personal influence happens -uses and rejoicings research: 1. audience is active 2. necktie btw need gratification and media choice lies with the audience 3. media compete with other sources of need satisfaction 4. audience conscious of their own interests fuck media seeking 5.

value judgments about cultural conditional relation should be suspended - functions that media serve: diversion, personal relationships, personal individuality and surveillance VIRALS AND KONY - kony was the speediest mental picture to reach 100m il views celebrities helped by communion ! - the viral phenomena lies indoors the audiences action towards a media msg Results -69% watched movie -63% saw it for the first measure on Facebook -12% followed subsequent steps of the campaign -90% acquired awareness of the issue finished and through the video -31% didnt watch the film Conclusions -media fruit consumption choice lies within the audience 31%chose not to watch it...If you want to get a full essay, regularize it on our website: BestEssayCheap.com

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