Growing a business strategy for Coffee Angel Coursework

Growing a business strategy for Coffee Angel - Coursework Example Chris is of Turkish background and the business is family owned. The business was started in collaboration with his family who stands by him and supports him in financing the operations of the business. Opening time is 7.30 am on weekdays and opening times being 8: 30 am and 10: 00 am for Saturday and Sunday, respectively, with closing time at 7: 00 pm irrespective of the day of the week. Coffee Angel offers foods including breakfast, sandwiches and rolls, Panini menu, toasts, salads, and wraps, the drinks offered include freshly roasted coffee, milkshakes, smoothies, tea, iced coffee, and flavor. Catering and treats are also offered by Coffee Angel. The aim of strategic analysis is to have a better understanding of the position of the business in the macro environment and make a comparison with the competitors in the industry the firm is operating. An analysis of the Coffee Angel requires an understanding of the environment to be able to know the strategic capabilities of the firm. PESTLE is an acronym for political, economic, sociological, technological, environmental, and legal and is a useful tool for the analysis of the macro environment where a business operates. PESTLE is a tool for the generation of an understanding on the relation of the firm to the external environment. The main reasons for PESTLE analysis is that it is relevant in decision making as it informs the management on the situation of the firm in relation to the external environment. This part details the impact of political actions on the external environment of Angel Coffee. Government policies would have an impact on the functionality of Angel Coffee in some ways including laws on minimum wages that has recently been passed will influence Angel Coffee and rumors of further increase affect the company. Food safety controls by the government affect the performance of food