Ifantis expanding to Czech republic.

TABLE OF CONTENTS A. decision maker SUMMARY......................................................p. 5 B. COMPANYS PROFILE.........................................................p. 6-17 1.History.........................................................p. 6-7 2.Companys boot &type A; goals............................p. 7 3.Product Assortment.......................................p. 8 4.Quality Policy & vitamin A; Control..................................p. 8-13 5.Human Resources........................................p. 13 6.Management doctrine ...............................p. 14 7.Export Policy................................................p.14-15 8.Investments..................................................p. 15 9.Resources...................................................p. 15 10. The group of companies.................................p. 16-17 C. THE PRODUCT.............................................................................p. 18-21 1.Brief Information.............. ...............................p. 18 2.Relative Advantage.........................................p. 18 3.Quality & Packaging........................................p. 19 4.Branding........................................................p. 19 5.PLC.............................................................p. 20 6.Compatibility/complexness/ Trialability...................p. 20 7.Problems & Resistance to fruit acceptances...p. 21 D. market ENVIRONMENT..............................................................p. 22-67 1.History of the Czech Republic...........................p. 22 2.Geographical Characteristics:............................p. 23 a.Location, Land & Resources b.Topography c.Climate d.Infrastructure 3.Demographic Characteristics:..........................p. 26 Education 4.Cultural Characteristics..................................p. 29 5.Political Environment.....................................p. 40 a.Major political issues bear on the business climate b.Relations between the national and local ! governments c.Political frenzy d.Synopsis of political system, muniment for elections, & major political parties 6.Legal Environment.........................................p. 42 7.Economic & Financial Environment...................p. 54 8.Additional Information.....................................p. 64 E. MARKET AUDIT & COMPETITIVE MARKET ANALYSIS ..............p. 68-81 1.Market Audit.................................................p. 69-71 2.Consumer Behavior........................................p. 72- 76 3.Competition...................................................p. 77- 81 4.S.W.O.T........................................................p. 82 F. marketing PLAN............................................... ....... ................ p. 82-89 1.Market Objectives...........................

................p. 83 2.Market Segmentation & Product positioning.........p. 83 3.Marketing Mix................................................p. 83 4.Budget.........................................................p. 86-88 5.Recommendation...........................................p. 89-90 G. APPENDICES.............................................................................. p. 91 1.Appendix A 2.Appendix B 3.Appendix C 4.Appendix D 5.Appendix E 6.Appendix F 7.Appendix G 8.Appendix H ACKNOWLEDGEMENTS We would like to thank the succeeding(a) persons, who offered us their valuable knowledge and experience, as well as critical information, without which the successful completion of this project would not be possible. From IFANTIS Company: Mr. Nikolaou Panagiotis, G eneral Manager - Commercial Sector From Topsikiotis-! Kariofilis S.A. outside(a) Transportations: Mr. Kariofilis Lazaros A. EXECUTIVE SUMMARY In this project we will screen the potential of exporting IFANTIS conventional Greek village blimp to the Czech Republic. Most east European countries have their bear village sausages, so what distinguishes our crossroad from the others is its unique... If you want to get a full essay, order it on our website: BestEssayCheap.com

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